How Voodoo Cellar Turned 5X More Inquiries Into Double the Private Event Bookings

Voodoo Cellar is a 21+ underground bar in downtown Boise built for groups that want something different from a standard night out. With games, drinks, private party space, and a distinctive cellar atmosphere, it already had the ingredients for memorable corporate and private events.

The challenge was turning that potential into a steadier stream of bookings.

Before working with Event Captain, Voodoo Cellar was already booking private events, but not at the volume they wanted, and what did come in arrived completely at random: a referral here, a website visitor there, a customer asking about events on their way out the door.

There was no reliable, predictable way to increase it.

Event Captain helped Voodoo Cellar create a more proactive system for generating private event demand.

Instead of waiting for people to find the venue on their own, Event Captain helped introduce Voodoo Cellar to more corporate and private party prospects who were actively looking for memorable places to host events.

The process gave Dave and his team a steadier flow of inquiries without requiring them to take on the time-consuming work of prospecting, outreach, and follow-up themselves.

Beyond the inquiries themselves, Dave can see all of his corporate planners in Event Captain: how many have events planned in the upcoming quarter, and know that follow-up is happening at the right time. That makes it easier to reliably turn inquiries into bookings, and bookings into repeat business.

The results were significant.

“After getting Event Captain involved, we have at least 5X as many inquiries and are booking about double as many private events as before.”

That growth meant Voodoo Cellar was not just seeing more interest. They were converting that interest into real bookings.

More inquiries created more chances to fill the calendar. More qualified conversations gave the team more opportunities to sell the space. And more private event bookings helped turn an already unique bar into a stronger revenue engine.

For Voodoo Cellar, Event Captain helped move private events from an occasional revenue source into a more consistent growth channel.

For Dave Hermansen, the value was simple: more inquiries, more bookings, full visibility into his planners and their upcoming events, and a professional partner that delivered measurable results.