How Library Square Public House Turned Corporate Interest into Confirmed Bookings

How Library Square Public House turned corporate interest into confirmed bookings

Library Square Public House is one of Vancouver’s oldest standing proper pubs. While the venue stayed busy during major sporting events, demand outside of those moments was far less consistent. To reduce reliance on game nights and attract larger groups year round, the team wanted to focus more intentionally on corporate events.

Before working with Event Captain, Library Square Public House was heavily reliant on sporting events to drive traffic.

Game days filled the venue, but outside of those windows, attracting large groups was more difficult. Corporate events represented a clear opportunity to bring in higher value groups during off peak times, but consistently following up and converting interest into booked events was a challenge.

The issue was not a lack of demand. It was that corporate events were not yet a dependable part of the venue’s revenue mix.

Event Captain helped Library Square Public House implement a structured outreach and follow up system focused specifically on corporate event planners.

Rather than relying on the natural spikes that come with sporting events, Event Captain enabled the venue to proactively engage planners responsible for team events and large group bookings. Consistent follow up ensured corporate interest did not fade and that inquiries were guided toward confirmed bookings. Every planner lived in Event Captain, where Michael could see how many had events planned in the upcoming quarter, turning inquiries into bookings and bookings into repeat business.

This allowed corporate events to become a meaningful complement to sporting event driven traffic.

With consistent outreach and follow up in place, Library Square Public House began landing larger, higher value corporate events.

They booked major events with recognizable brands like RBC, Netflix, and other lage corporate groups. Corporate events became a reliable way to attract larger groups during non game days and reduce dependence on sporting events alone.

For the team at Library Square Public House, the impact was immediate.

The experience of working together stood out just as much as the results.