Axe Kickers Increases Corporate Event Revenue by 87% Using Event Captain’s Outreach and Follow-Up Tools
🪓 Axe Throwing🍺 Bar📍 Seattle, Washington
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👤 Tristan McCoy, Founder
SD Pop Up Mini Golf brings a unique twist to corporate events in San Diego by delivering a fully mobile mini-golf experience directly to companies and private events. Their customizable courses can be set up at offices, venues, parks, or private event spaces, making them a fun and interactive option for team-building activities, company parties, and corporate gatherings.
Founded by Tristan McCoy, SD Pop Up Mini Golf focuses on creating memorable experiences that help teams relax, compete, and connect in a casual environment.
However, like many small event businesses, reaching the right companies planning events required time and consistent outreach.
Before partnering with Event Captain, SD Pop Up Mini Golf faced a common challenge for small event businesses: finding the time to consistently reach out to potential corporate clients.
Most bookings came through occasional inbound inquiries or word-of-mouth referrals, but there wasn’t a structured system for introducing the experience to companies planning team events.
“Having the time to reach out was the biggest challenge. As a small business, it was unclear whether dedicating the time to research contacts and reach out was worth the investment. Letting Event Captain take the lead on this has allowed me, the business owner, to be productive in other ways”
Tristan McCoy, Founder SD Mini Golf
Event Captain helped take outreach off Tristan’s plate by identifying companies likely to host team events and introducing them to the SD Pop Up Mini Golf experience.
By connecting with HR managers, office managers, and event planners in the San Diego area, Event Captain helped ensure the business was being considered by companies actively planning corporate gatherings and team-building activities.
This allowed Tristan to focus on running events and growing the business while Event Captain kept new opportunities coming in. Every planner lived in Event Captain, where Tristan could see how many had events planned in the upcoming quarter and know follow-up was happening at the right time, turning inquiries into bookings and bookings into repeat business.
Within the first few months of working together, SD Pop Up Mini Golf began seeing tangible results from the outreach efforts.
The partnership has already led to multiple confirmed event bookings, along with additional companies currently exploring upcoming events.
“In the first few months, we secured several large corporate bookings and have a few other prospects that will likely book as well. I would recommend Event Captain, as their ability and effectiveness at reaching potential clients far exceeds mine.“ – Tristan McCoy, Founder SD Mini Golf
