Axe Kickers Increases Corporate Event Revenue by 87% Using Event Captain’s Outreach and Follow-Up Tools
🪓 Axe Throwing🍺 Bar📍 Seattle, Washington
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👤 Amro S., Founder & Owner
Tropics Shave Ice brings authentic Hawaiian shave ice to corporate events, weddings, and private parties across the Bay Area. They’ve served 150+ events, including teams at Google, Cisco, and Workday. Founder Amro S. knew corporate teams loved the experience. What he needed was a reliable way to get in front of more of them. Two months after partnering with Event Captain, he had it.
“Event Captain has done a great job of helping us get discovered by companies all across the Bay Area and their outreach system converted into real bookings in the first 2 months of working together.”
Amro S., Founder & Owner of Tropics Shave IceCorporate events are a natural fit for Tropics Shave Ice. Employee appreciation days, company picnics, and office celebrations all need a crowd-pleaser that can serve hundreds of guests. But winning that business meant reaching HR teams, office managers, and event planners at companies across the Bay Area.
Tropics Shave Ice tried running cold outreach to corporate clients on their own, but it didn’t produce the leads they needed.
“We struggled with obtaining leads for corporate clients. We tried doing our own cold outreach to corporate clients but did not have much success.”
Amro S., Founder & Owner of Tropics Shave Ice
Event Captain took over corporate prospecting and outreach for Tropics Shave Ice. Our team found the people who plan employee appreciation days, company picnics, and office celebrations at companies across the Bay Area, and introduced them as a fresh option for their next team event.
Every lead lands in Amro’s Event Captain dashboard, where he can see each interested planner, the companies being targeted, and where every conversation sits in the booking funnel. Instead of wondering whether outreach is working, he can see it, and our team is there whenever he has questions.
“They are really easy to work with and communicate with. They were always available to answer my questions and help guide me through the entire process. Their systems are transparent so I can see regular metrics for our leads and the part of the booking funnel they handle.”
Amro S., Founder & Owner of Tropics Shave Ice
The outreach started paying off fast. Within the first two months, conversations with Bay Area companies were turning into real corporate bookings. One was a big one: a company that runs events every quarter, giving Tropics Shave Ice the chance to book them again and again. Their monthly booking rate has climbed since, and the added bookings already cover the cost of the service.
“Our monthly booking rate has increased and Event Captain is paying for itself with the additional bookings.”
Amro S., Founder & Owner of Tropics Shave IceAnd two months is just the start. Not every planner is ready to book today, so interested leads stay in the Tropics Shave Ice pipeline and get followed up when their next event comes around. Past clients get a reminder ahead of the time of year they booked before, so a company that loved shave ice at last summer’s picnic hears from them before this year’s. Every month of outreach adds to a pipeline that keeps paying off.
For Amro, the bottom line is simple. Event Captain “definitely produced positive results,” and he recommends it to other businesses like his.
